Develop a solid understanding of “Inbound Marketing” that focuses on quality content sought by the target market. Design and create attractive digital content that draws an audience using graphics and video along with key word targeted messaging and attention getting titles. Students will be assigned a business or organization to work with to create or improve a social media site. Gain real world experience building Facebook Business Pages, YouTube channels, and WordPress blogs. Build online customer surveys with SurveyMonkey. Create a social media campaign that increases followers or subscribers and draws them into the sales funnel. This course builds on the Search Engine Optimization techniques learned in the Digital Marketing Strategies and Skills Course. Facebook, YouTube WordPress, and SurveyMonkey are registered trademarks.

Develop knowledge, skills, strategies, and tools for digital marketing needed to target and draw customers using the internet. Acquire skill in using “Key Words” and phrases to increase visitor traffic to websites, social media, and mobile platforms. Use digital strategies to integrate marketing communications. Learn and use digital marketing statistics including the latest Search Engine Optimization (SEO) and Internet Analytic Tools from Google Analytics as well as Facebook and WordPress. Explore Customer Relationship Management (CRM) Software and digital prospecting for sales leads with data base tools like Salesforce and LinkedIn. Google Analytics, Facebook, WordPress, Salesforce, and LinkedIn are registered trademarks.

Gain experience creating and managing websites that have a focus on an organization’s sales funnel that draws prospects and converts them into customers. Students will be assigned a business or organization to work with to create or improve a website by encouraging visitors to take actions that lead to sales. Webmaster management tools are utilized to track web visitor behavior and enable web page improvements. Explore free internet listings that promote, and point back to, the business and website. Learn how to plan, budget, design, and implement paid advertising with Facebook banner ads, Google AdWords, and mobile phone GPS based local advertising. Learn email marketing basics including: how to write/send effective newsletters and how to utilize an automated email responder on a website to build an email contact list. Explore utilization of e-commerce on a website. Learn what is involved in becoming a vendor on Facebook Marketplace and Amazon. Facebook Marketplace, Google AdWords, and Amazon are registered trademarks.